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hereGossip Girl is on one of the UK's smaller channels, ITV2 and ratings haven't been great. How does that make you feel?It's very comparable to the US. The Nielsen ratings in America are a bit outdated. But the demographic it's targeted at is very technology-savvy. They get it from iTunes, they pre-record it on TiVo (a type of digital video recorder). So the time for appointment television is coming to an end. I guess they're going to have to figure a way out to mould it into a new medium.
If it weren't for the internet we might be cancelled. The viral buzz that's taken off from the show is great. To be honest it's almost a blessing in disguise that it's not some massive mega, mega 90210 that typecasts us and goes a decade. It's a bit more under the radar and cult in a way. I'm sort of fortunate for that.
How many series are you going to stay for then?Four is a golden number. We'd be blessed to even go four.
Can you tell us what happens in season two of Gossip Girl, which was commissioned in March?I don't even know what's happening. I do know we're shooting in the Hamptons (a weekend getaway for New Yorkers), so there's probably going to be some interesting scandal go down there on the beach. Hopefully some more fights.